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Digital Marketing Executive

Shri Genesis Software Solutions

Key Points

Amrapali Circle/Jaipur

2L-3L/Year

Female

Job Description


Digital Marketing Job Description

A Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services online. The goal is to increase brand awareness, drive traffic to the company website, and generate leads or sales. Here's a comprehensive overview of the role:

Key Responsibilities:

  • Develop digital marketing strategies for online channels (social media, email, website, search engines).
  • Manage content creation for websites, blogs, social media, and other digital platforms.
  • Analyze and report on performance using analytics tools (Google Analytics, SEMrush, etc.) to adjust campaigns and improve results.
  • SEO Optimization: Implement search engine optimization techniques to increase organic search visibility and rankings.
  • PPC Campaigns: Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic and maximize ROI.
  • Social Media Management: Plan and execute social media campaigns, engage with followers, and analyze engagement metrics.
  • Email Marketing: Develop email campaigns that promote products/services, maintain customer relationships, and drive conversions.
  • Collaborate with teams like design, sales, and product development to create cohesive marketing campaigns.

Required Skills & Qualifications:

  • Proven experience in digital marketing (2-3 years or more preferred).
  • Knowledge of SEO, PPC, content marketing, and social media.
  • Experience with Google Ads, Facebook Business Manager, and email marketing platforms.
  • Strong understanding of analytics tools and how to interpret data.
  • Creative thinking and the ability to come up with fresh marketing ideas.
  • Excellent communication skills (both written and verbal).

Preferred Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Certification in Google Analytics, Google Ads, or HubSpot is a plus.
  • Knowledge of basic design tools (e.g., Canva, Adobe Photoshop) is beneficial.

A digital marketing specialist plays a crucial role in enhancing a brand's online presence, increasing visibility, and driving business growth.


Skill Preference
Qualification:

Graduate

Working Days:

6 days per week

Experience:

1-3 Years

No. of openings:

1

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