Business Development Executive (BDE)

Abizob India Pvt Ltd

Key Points

Jagatpura/Jaipur

3L-4L/Year

Male/Female

Job Description

Job Summary

We are seeking a proactive and target-driven Business Development Executive responsible for generating qualified leads through digital marketing platforms, specifically Meta (Facebook & Instagram Ads) and LinkedIn. The candidate will play a key role in planning, executing, and optimizing campaigns to drive business growth and increase revenue.

Key Responsibilities

Generate high-quality leads using Meta Ads (Facebook & Instagram) and LinkedIn (organic + paid campaigns).
Plan, create, and manage paid advertising campaigns to meet lead generation targets.
Identify target audiences and develop effective campaign strategies.
Create engaging ad copies and coordinate for creatives (images/videos).
Monitor campaign performance and optimize for better ROI and lower CPL (Cost Per Lead).
Conduct A/B testing for ads, audiences, and creatives.
Maintain and update CRM with generated leads and follow-up status.
Coordinate with the sales team to ensure smooth lead handover and conversions.
Track KPIs such as impressions, CTR, CPL, conversion rates, and ROI.
Stay updated with the latest trends and algorithm updates on Meta and LinkedIn platforms.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business Administration, or related field.
1–3 years of experience in digital marketing and lead generation.
Hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager.
Strong understanding of audience targeting, retargeting, and lookalike audiences.
Basic knowledge of landing pages and lead funnels.
Analytical mindset with ability to interpret campaign data.
Good communication and coordination skills.
Target-oriented and self-motivated.

Preferred Skills

Experience in B2B lead generation.
Knowledge of CRM tools and marketing automation.
Basic graphic/content understanding.
Experience managing monthly ad budgets.

KPIs / Performance Metrics

Number of qualified leads generated
Cost per lead (CPL)
Conversion rate
Return on Ad Spend (ROAS)
Revenue contribution

Job Types: Full-time, Permanent

Benefits:

Food provided
Health insurance
Leave encashment
Life insurance

Work Location: Jagatpura,jaipur

Skill Preference

Verbal Communication Multi-tasking Business Development B2B Lead Qualification Channel Sales Corporate Sales Communication Teamwork Attention To Detail

Qualification:

Graduation

Working Days:

6 days per week

Experience:

1-3 Years

Business Development Executive (BDE)

Key Points

Job Description

Skill Preference

Qualification:

Working Days:

Experience:

No. of openings:

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